everything you need to know about shopping behaviour

3 levers for retail growth...

  1. Attract new customers to the category
  2. Convince more of them to buy something
  3. Persuade existing purchasers to spend / buy more

Want some?

All you have to do is think differently...


Welcome to the Home of Shopper Research, insight and a whole lot more

Cutting edge Shopper Research tools and industry leading expertise dedicated to providing you with powerful, more meaningful and actionable shopper insights.


Xtraviews: Far more than words can say

Meeting both physical and emotional shopper needs is a key aspect of selling more in today’s retail environment...

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Nexus Group: From home to store and back again

The complete path to consumption and how to influence people along the way…

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Emotionnaires: How emotional is your brand?

Increase the emotional engagement of shopping for and using your brands above those of your competitors...

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Shopper focused groups

Canvas more real world shopper attitude and opinion in-store, where it really matters…

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Shopper interviews online

Need a large sample from a small budget - but still want to go beyond words? SBXL combine methodologies to deliver just that.

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CSI Dashboard: Knowledge is power

An easy-to-use, online dashboard giving you direct access to the latest shopper trends.

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Authentic shopper behaviour captured

There’s a world of difference between claimed shopping behaviour and actual behaviour filmed in-store...

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Unaccompanied shop: The moment of truth

Discover the real decision process shoppers go through when they buy or reject your products in-store (and competitors’ products too)...

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Eye-Tracking: See it, want it, buy it!

What do shoppers look at that triggers awareness, interest and appeal of your products in-store (and those of your competitors?)...

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Promotional success or failure

1 in 4 products in UK supermarkets are being promoted in some way or another. But why are some promotions much more effective than others?

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Psychology of Promotions

Are you part of a multi-million pound crime? If you run in-store promotions, chances are you are…

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Online shopping behaviour Xplained

Online retail spending grew by 14% last year. How does your brand compare?

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Cutting Edge

Shelf appeal

Shopper choice has increased by 500% in recent years.
Packaging rules have changed…

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Attention: Galvanic Skin Response

What stimulates shoppers? When they engage, they decide, when they decide they buy…

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EEG: Inside the mind of the shopper

Accurately predict shopper responses to concepts of categories, brands, packs and special offers...

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Discover the Emotional DNA of your brand

Get your emotional connection right and you sell more, get it wrong…

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Advice & Consultancy

20 years of shopper knowledge and expertise is now just a click or phone call away…

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More and more retailers and brand organisations are recognising the phenomenal potential of Shopper Research. Getting inside the minds of those who select and reject products from shelves in stores is a powerful way to forge or grow share of market, optimise brand profitability and strengthen trading relationships.

Our esteemed clients, most who are household names, have discovered that there are rich rewards awaiting those who recognise and embrace shopper understanding as a cornerstone of their retail activity.

The inescapable truths of Shopper Research

  1. 95% of human decision-making happens below any conscious level
    So shoppers aren’t aware of most of what they do in-store
  2. Words represent just 7% of human-to-human communication
    Therefore most interview-based research methods miss 93% of what shoppers communicate
  3. The human short term working memory forgets after 18 seconds
    That's why shoppers forget most of what they did and why before even leaving the aisle
  4. Looking and seeing aren’t the same things
    Analysing what shopper's look at doesn’t reveal much at all about what they actually see

Our Shopper Research tools have been developed solely with the aim of helping you to get the best answers to your shopper research questions. Shopper Research is what we do and Shopping Behaviour Xplained is what we deliver, as our name suggests. Just because a company says it does research, doesn’t qualify it as being suitable to conduct Shopper Research.

SBXL - our results speak for themselves - it really is a 'no-brainer'!

Additional information