Until recently a poor relation to consumer research, shopper research is now recognised as at least as important if not more so.
Shoppers and consumers are not the same
They have very different motivators and drivers
A shopper is not just a consumer in a shop!
SBXL are a specialist shopper agency that has the credentials needed to provide true shopper and shopping insights. we are an agency who will:
Go beyond what shoppers say and uncover what they mean
Help you to influence shopper’s actual behaviour in-store at the moment of truth
Give you the tools to alter shopper’s emotional engagement at fixture
SBXL - our results speak for themselves - it really is a 'no-brainer'!
Want to understand the benefits of our approach to shoppers and why some traditional research techniques can be seriously flawed?
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