Cutting edge Shopper Research tools and industry leading expertise dedicated to providing you with powerful, more meaningful and actionable shopper insights.
Xtraviews: Far more than words can say
Meeting both physical and emotional shopper needs is a key aspect of selling more in today’s retail environment...Read more
Nexus Group: From home to store and back again
The complete path to consumption and how to influence people along the way…Read more
Emotionnaires: How emotional is your brand?
Increase the emotional engagement of shopping for and using your brands above those of your competitors...Read more
Shopper focused groups
Canvas more real world shopper attitude and opinion in-store, where it really matters…Read more
Shopper interviews online
Need a large sample from a small budget - but still want to go beyond words? SBXL combine methodologies to deliver just that.Read more
CSI Dashboard: Knowledge is power
An easy-to-use, online dashboard giving you direct access to the latest shopper trends.Read more
Authentic shopper behaviour captured
There’s a world of difference between claimed shopping behaviour and actual behaviour filmed in-store...Read more
Unaccompanied shop: The moment of truth
Discover the real decision process shoppers go through when they buy or reject your products in-store (and competitors’ products too)...Read more
Eye-Tracking: See it, want it, buy it!
What do shoppers look at that triggers awareness, interest and appeal of your products in-store (and those of your competitors?)...Read more
Promotional success or failure
1 in 4 products in UK supermarkets are being promoted in some way or another. But why are some promotions much more effective than others?Read more
Psychology of Promotions
Are you part of a multi-million pound crime? If you run in-store promotions, chances are you are…Read more
Online shopping behaviour Xplained
Online retail spending grew by 14% last year. How does your brand compare?Read more
Shopper choice has increased by 500% in recent years.
Packaging rules have changed…
Attention: Galvanic Skin Response
What stimulates shoppers? When they engage, they decide, when they decide they buy…Read more
EEG: Inside the mind of the shopper
Accurately predict shopper responses to concepts of categories, brands, packs and special offers...Read more
Discover the Emotional DNA of your brand
Get your emotional connection right and you sell more, get it wrong…Read more
Advice & Consultancy
20 years of shopper knowledge and expertise is now just a click or phone call away…Read more
More and more retailers and brand organisations are recognising the phenomenal potential of Shopper Research. Getting inside the minds of those who select and reject products from shelves in stores is a powerful way to forge or grow share of market, optimise brand profitability and strengthen trading relationships.
Our esteemed clients, most who are household names, have discovered that there are rich rewards awaiting those who recognise and embrace shopper understanding as a cornerstone of their retail activity.
The inescapable truths of Shopper Research
95% of human decision-making happens below any conscious level
So shoppers aren’t aware of most of what they do in-store
Words represent just 7% of human-to-human communication
Therefore most interview-based research methods miss 93% of what shoppers communicate
The human short term working memory forgets after 18 seconds
That's why shoppers forget most of what they did and why before even leaving the aisle
Looking and seeing aren’t the same things
Analysing what shopper's look at doesn’t reveal much at all about what they actually see
Our Shopper Research tools have been developed solely with the aim of helping our clients to get the best answers to their shopper research questions. Shopper Research is what we do and Shopping Behaviour Xplained is what we deliver, as our name suggests. Just because a company says it does research, doesn’t qualify it as being suitable to conduct Shopper Research.
SBXL - our results speak for themselves - it really is a 'no-brainer'!